The Psychology Behind Viral Trends and Mass Online Behaviour on Social Media
The Contagious Clicks: Viral Trends and Mass Online Behaviour Viral trends spread quickly due to social influence, where people follow what many others are doing online. Fear of Missing Out (FOMO) encourages users to participate in trending contents, challenges, memes, or hashtags. Likes, comments, and shares provide social validation, motivating people to […]
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