social media psychology

The Psychology Behind Viral Trends and Mass Online Behaviour on Social Media

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The Contagious Clicks: Viral Trends and Mass Online Behaviour  Viral trends spread quickly due to social influence, where people follow what many others are doing online.  Fear of Missing Out (FOMO) encourages users to participate in trending contents, challenges, memes, or hashtags.  Likes, comments, and shares provide social validation, motivating people to […]

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How Memes Became Modern Coping Tools: Internet Humor & Emotional Resilience Explained

1. Memes and Online humour have evolved from simple entertainment to a means of emotional survival for many in this digital age. 2. Memes foster a sense of belonging and solidarity, especially during collective crises. 3. Humour also serves as an adaptive defence mechanism that helps individuals manage stress and anxiety. 4. While memes can